An exploration into elderly consumers' responses to direct marketing appeals of health care. [electronic resource]
Producer: 19910617Description: 157-69 p. digitalISSN:- 0886-9723
- Aged
- Data Collection
- Female
- Health Services for the Aged -- statistics & numerical data
- Humans
- Long-Term Care -- statistics & numerical data
- Male
- Marketing of Health Services -- statistics & numerical data
- Mid-Atlantic Region
- Patient Acceptance of Health Care -- statistics & numerical data
- Surveys and Questionnaires
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Publication Type: Journal Article
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