An exploration into elderly consumers' responses to direct marketing appeals of health care.

Rahtz, D R

An exploration into elderly consumers' responses to direct marketing appeals of health care. [electronic resource] - Journal of ambulatory care marketing 1991 - 157-69 p. digital

Publication Type: Journal Article

0886-9723

10.1300/J273v04n02_13 doi


Aged
Data Collection
Female
Health Services for the Aged--statistics & numerical data
Humans
Long-Term Care--statistics & numerical data
Male
Marketing of Health Services--statistics & numerical data
Mid-Atlantic Region
Patient Acceptance of Health Care--statistics & numerical data
Surveys and Questionnaires