On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs. (Record no. 10792281)

MARC details
000 -LEADER
fixed length control field 00903 a2200253 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250513212244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200007s 0 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 0033-2941
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.2466/pr0.2000.86.2.597
Source of number or code doi
040 ## - CATALOGING SOURCE
Original cataloging agency NLM
Language of cataloging eng
Transcribing agency NLM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pinto, M B
264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 20000707
245 00 - TITLE STATEMENT
Title On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs.
Medium [electronic resource]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Psychological reports
Date of publication, distribution, etc. Apr 2000
300 ## - PHYSICAL DESCRIPTION
Extent 597-607 p.
Other physical details digital
500 ## - GENERAL NOTE
General note Publication Type: Journal Article
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Drug Therapy
General subdivision psychology
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Humans
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Periodicals as Topic
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasive Communication
773 0# - HOST ITEM ENTRY
Title Psychological reports
Related parts vol. 86
-- no. 2
-- p. 597-607
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.2466/pr0.2000.86.2.597">https://doi.org/10.2466/pr0.2000.86.2.597</a>
Public note Available from publisher's website

No items available.