On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs.

Pinto, M B

On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs. [electronic resource] - Psychological reports Apr 2000 - 597-607 p. digital

Publication Type: Journal Article

0033-2941

10.2466/pr0.2000.86.2.597 doi


Advertising
Drug Therapy--psychology
Humans
Periodicals as Topic
Persuasive Communication