| 000 | 00853 a2200241 4500 | ||
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| 005 | 20250515212945.0 | ||
| 264 | 0 | _c20100318 | |
| 008 | 201003s 0 0 eng d | ||
| 022 | _a0021-9010 | ||
| 024 | 7 |
_a10.1037/h0057708 _2doi |
|
| 040 |
_aNLM _beng _cNLM |
||
| 100 | 1 | _aASHER, E J | |
| 245 | 0 | 0 |
_aThe effect of look and read directions upon the attention value of illustrations and texts in magazine advertisements. _h[electronic resource] |
| 260 |
_bThe Journal of applied psychology _cAug 1947 |
||
| 300 |
_a431-6 p. _bdigital |
||
| 500 | _aPublication Type: Journal Article | ||
| 650 | 0 | 4 | _aAdvertising |
| 650 | 0 | 4 | _aAttention |
| 650 | 0 | 4 | _aHumans |
| 700 | 1 | _aKAHN, D | |
| 773 | 0 |
_tThe Journal of applied psychology _gvol. 31 _gno. 4 _gp. 431-6 |
|
| 856 | 4 | 0 |
_uhttps://doi.org/10.1037/h0057708 _zAvailable from publisher's website |
| 999 |
_c19623590 _d19623590 |
||