000 00903 a2200253 4500
005 20250513212244.0
264 0 _c20000707
008 200007s 0 0 eng d
022 _a0033-2941
024 7 _a10.2466/pr0.2000.86.2.597
_2doi
040 _aNLM
_beng
_cNLM
100 1 _aPinto, M B
245 0 0 _aOn the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs.
_h[electronic resource]
260 _bPsychological reports
_cApr 2000
300 _a597-607 p.
_bdigital
500 _aPublication Type: Journal Article
650 0 4 _aAdvertising
650 0 4 _aDrug Therapy
_xpsychology
650 0 4 _aHumans
650 0 4 _aPeriodicals as Topic
650 0 4 _aPersuasive Communication
773 0 _tPsychological reports
_gvol. 86
_gno. 2
_gp. 597-607
856 4 0 _uhttps://doi.org/10.2466/pr0.2000.86.2.597
_zAvailable from publisher's website
999 _c10792281
_d10792281