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|---|---|---|---|
| 005 | 20250513171849.0 | ||
| 264 | 0 | _c19910524 | |
| 008 | 199105s 0 0 eng d | ||
| 022 | _a0275-6668 | ||
| 024 | 7 |
_a10.1108/eb039402 _2doi |
|
| 040 |
_aNLM _beng _cNLM |
||
| 100 | 1 | _aCollier, D A | |
| 245 | 0 | 0 |
_aNew marketing mix stresses service. _h[electronic resource] |
| 260 |
_bThe Journal of business strategy _c |
||
| 300 |
_a42-5 p. _bdigital |
||
| 500 | _aPublication Type: Journal Article | ||
| 650 | 0 | 4 |
_aCommerce _xorganization & administration |
| 650 | 0 | 4 | _aConsumer Behavior |
| 650 | 0 | 4 |
_aMarketing of Health Services _xmethods |
| 650 | 0 | 4 | _aOrganizational Innovation |
| 650 | 0 | 4 |
_aProduct Line Management _xmethods |
| 650 | 0 | 4 | _aUnited States |
| 773 | 0 |
_tThe Journal of business strategy _gvol. 12 _gno. 2 _gp. 42-5 |
|
| 856 | 4 | 0 |
_uhttps://doi.org/10.1108/eb039402 _zAvailable from publisher's website |
| 999 |
_c10069749 _d10069749 |
||