Non Castigat Ridendo Mores: evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy. [electronic resource]

By: Contributor(s): Producer: 20130102Description: 1011-27 p. digitalISSN:
  • 1087-0415
Subject(s): Online resources: In: Journal of health communication vol. 17
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Publication Type: Comparative Study; Evaluation Study; Journal Article; Research Support, Non-U.S. Gov't

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