Use of the PHM Framework to Create Safe-Sex Ads Targeted to Mature Women 50 and Older. [electronic resource]
Producer: 20160415Description: 148-64 p. digitalISSN:- 1545-0864
- Advertising -- methods
- Aged
- Attitude to Health
- Female
- Focus Groups
- HIV Infections -- prevention & control
- Health Communication -- methods
- Health Promotion -- methods
- Humans
- Middle Aged
- Models, Psychological
- Safe Sex -- psychology
- Sexually Transmitted Diseases -- prevention & control
- Social Marketing
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Publication Type: Journal Article
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