APA

Menon M. K., Goodnight J. M. & Wayne R. J. (20070117). Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. : Journal of hospital marketing & public relations.

Chicago

Menon Mohan K, Goodnight Janelle M and Wayne Robin J. 20070117. Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. : Journal of hospital marketing & public relations.

Harvard

Menon M. K., Goodnight J. M. and Wayne R. J. (20070117). Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. : Journal of hospital marketing & public relations.

MLA

Menon Mohan K, Goodnight Janelle M and Wayne Robin J. Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. : Journal of hospital marketing & public relations. 20070117.