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	1.	Mathematical Programming Approaches for the Classification Problem in Two-Group Discriminant Analysis. [electronic resource] by Joachimsthaler, E A Stam, A Producer: 20160130 In: Multivariate behavioral research vol. 25 Online resources: Available from publisher's website Availability: No items available. Save to lists Add to cart (remove)
	2.	The lure of global branding. [electronic resource] by Aaker, D A Joachimsthaler, E Producer: 19991228 In: Harvard business review vol. 77 Availability: No items available. Save to lists Add to cart (remove)
	3.	Building brands without mass media. [electronic resource] by Joachimsthaler, E Aaker, D A Producer: 19980105 In: Harvard business review vol. 75 Availability: No items available. Save to lists Add to cart (remove)

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