TY - GEN AU - Jones,D G TI - CDA hones its marketing message SN - 1043-2256 PY - 1998///1216 KW - Advertising KW - economics KW - Budgets KW - California KW - Health Promotion KW - Humans KW - Marketing of Health Services KW - Patient Advocacy KW - Societies, Dental N1 - Publication Type: Journal Article ER -