TY  - GEN
AU  - Schreiber,E S
AU  - Boyd,D A
TI  - How the elderly perceive television commercials
SN  - 0021-9916
PY  - 1980///0712
KW  - Advertising
KW  - Aged
KW  - psychology
KW  - Aging
KW  - Attitude
KW  - Female
KW  - Humans
KW  - Male
KW  - Television
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1111/j.1460-2466.1980.tb01770.x
ER  -