TY - GEN AU - Caplan,C M TI - Conversional marketing SN - 0741-8620 PY - 1985///0124 KW - Dental Health Services KW - Dentist-Patient Relations KW - Health Services Needs and Demand KW - Humans KW - Marketing of Health Services KW - Practice Management, Dental KW - Public Relations N1 - Publication Type: Journal Article ER -