TY  - GEN
AU  - Fletcher,J E
TI  - The orienting response as an index of mass communication effect
SN  - 0048-5772
PY  - 1972///0316
KW  - Acoustic Stimulation
KW  - Advertising
KW  - Attention
KW  - Communication
KW  - Female
KW  - Galvanic Skin Response
KW  - Humans
KW  - Male
KW  - Memory
KW  - Models, Neurological
KW  - Orientation
KW  - Radio
KW  - Semantic Differential
KW  - Sound
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1111/j.1469-8986.1971.tb00507.x
ER  -