Fletcher, J E <br/><br/>
The orienting response as an index of mass communication effect.  [electronic resource] 

 -  Psychophysiology  Nov 1971 
 - 699-703 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0048-5772 
<br/><br/><label>Standard No.: </label>10.1111/j.1469-8986.1971.tb00507.x  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Acoustic Stimulation<br/>Advertising<br/>Attention<br/>Communication<br/>Female<br/>Galvanic Skin Response<br/>Humans<br/>Male<br/>Memory<br/>Models, Neurological<br/>Orientation<br/>Radio<br/>Semantic Differential<br/>Sound