Zhao, Jingjing <br/><br/>
The value of leading customers in a crowdfunding-based marketing pattern.  [electronic resource] 

 -  PloS one  2019 
 - e0215323 p.  digital 
<br/><br/> Publication Type: Journal Article; Research Support, Non-U.S. Gov't 
<br/><br/><label>ISSN: </label>1932-6203 
<br/><br/><label>Standard No.: </label>10.1371/journal.pone.0215323  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Humans<br/>Marketing<br/>Models, Economic