TY - GEN AU - Cotterill,Sarah AU - Howells,Kelly AU - Rhodes,Sarah AU - Bower,Peter TI - The effect of using social pressure in cover letters to improve retention in a longitudinal health study: an embedded randomised controlled retention trial SN - 1745-6215 PY - 2018///0430 KW - Aged KW - Aged, 80 and over KW - Correspondence as Topic KW - England KW - Female KW - Health Behavior KW - Humans KW - Longitudinal Studies KW - Male KW - Motivation KW - Odds Ratio KW - Patient Selection KW - Persuasive Communication KW - Research Design KW - Research Subjects KW - psychology KW - Social Behavior KW - Surveys and Questionnaires KW - Time Factors N1 - Publication Type: Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't UR - https://doi.org/10.1186/s13063-017-2090-5 ER -