TY  - GEN
AU  - Xu,Jie
TI  - The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication
SN  - 1532-7027
PY  - 2018///0725
KW  - Alcohol Drinking
KW  - prevention & control
KW  - Female
KW  - Health Communication
KW  - Humans
KW  - Internal-External Control
KW  - Male
KW  - Persuasive Communication
KW  - Psychological Theory
KW  - Public Service Announcements as Topic
KW  - Risk-Taking
KW  - Smoking Prevention
KW  - Young Adult
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1080/10410236.2016.1230807
ER  -