Xu, Jie

The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication. [electronic resource] - Health communication 12 2017 - 1463-1471 p. digital

Publication Type: Journal Article

1532-7027

10.1080/10410236.2016.1230807 doi


Alcohol Drinking--prevention & control
Female
Health Communication
Humans
Internal-External Control
Male
Persuasive Communication
Psychological Theory
Public Service Announcements as Topic
Risk-Taking
Smoking Prevention
Young Adult