McRoy, Luceta <br/><br/>
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma.  [electronic resource] 

 -  Health marketing quarterly   
 - 195-205 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1545-0864 
<br/><br/><label>Standard No.: </label>10.1080/07359683.2016.1199205  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Anti-Asthmatic Agents--therapeutic use<br/>Asthma--drug therapy<br/>Bronchodilator Agents--therapeutic use<br/>Direct-to-Consumer Advertising--methods<br/>Humans<br/>Medicaid<br/>Medication Adherence--psychology<br/>United States