The impact of emotional involvement on online service buying decisions: an event-related potentials perspective. [electronic resource]
- Neuroreport Dec 2015
- 995-1002 p. digital
Publication Type: Journal Article
1473-558X
10.1097/WNR.0000000000000457 doi
Adult Cerebral Cortex--physiology Decision Making--physiology Electroencephalography Emotions--physiology Evoked Potentials Female Frontal Lobe--physiology Humans Male Young Adult