Fiske, Susan T <br/><br/>
Gaining trust as well as respect in communicating to motivated audiences about science topics.  [electronic resource] 

 -  Proceedings of the National Academy of Sciences of the United States of America  Sep 2014 
 - 13593-7 p.  digital 
<br/><br/> Publication Type: Journal Article; Research Support, Non-U.S. Gov't; Research Support, U.S. Gov't, Non-P.H.S. 
<br/><br/><label>ISSN: </label>1091-6490 
<br/><br/><label>Standard No.: </label>10.1073/pnas.1317505111  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cluster Analysis<br/>Communication<br/>Humans<br/>Professional Competence<br/>Public Opinion<br/>Science<br/>Social Perception<br/>Trust--psychology