Zelman, W N <br/><br/>
Strategic, operational, and marketing concerns of product-line management in health care.  [electronic resource] 

 -  Health care management review  1990 
 - 29-35 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0361-6274 
<br/><br/><label>Standard No.: </label>10.1097/00004010-199001510-00007  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Centralized Hospital Services<br/>Decision Making, Organizational<br/>Hospital Administration--methods<br/>Hospitals, Special--organization & administration<br/>Humans<br/>Marketing of Health Services--organization & administration<br/>Medicine--organization & administration<br/>Planning Techniques<br/>Product Line Management--methods<br/>Specialization<br/>United States