Delbaere, Marjorie <br/><br/>
Literally experts: expertise and the processing of analogical metaphors in pharmaceutical advertising.  [electronic resource] 

 -  Health marketing quarterly  2014 
 - 115-35 p.  digital 
<br/><br/> Publication Type: Journal Article; Research Support, Non-U.S. Gov't 
<br/><br/><label>ISSN: </label>1545-0864 
<br/><br/><label>Standard No.: </label>10.1080/07359683.2014.907117  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adult<br/>Advertising<br/>Aged<br/>Antiviral Agents--therapeutic use<br/>Drug Industry<br/>Female<br/>Herpes Genitalis--drug therapy<br/>Humans<br/>Male<br/>Metaphor<br/>Middle Aged<br/>Prescription Drugs--economics<br/>Professional Competence<br/>Young Adult