How do different types of community commitment influence brand commitment? The mediation of brand attachment. [electronic resource]
- Cyberpsychology, behavior and social networking Nov 2013
- 836-42 p. digital
Publication Type: Journal Article; Research Support, Non-U.S. Gov't
2152-2723
10.1089/cyber.2012.0456 doi
Adult China Female Humans Male Models, Psychological Object Attachment Residence Characteristics