Zhang, Ning

How do different types of community commitment influence brand commitment? The mediation of brand attachment. [electronic resource] - Cyberpsychology, behavior and social networking Nov 2013 - 836-42 p. digital

Publication Type: Journal Article; Research Support, Non-U.S. Gov't

2152-2723

10.1089/cyber.2012.0456 doi


Adult
China
Female
Humans
Male
Models, Psychological
Object Attachment
Residence Characteristics