TY - GEN AU - Parvanta,S AU - Gibson,L AU - Moldovan-Johnson,M AU - Mallya,G AU - Hornik,R C TI - Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns? SN - 1465-3648 PY - 2014///0701 KW - Adult KW - Black or African American KW - psychology KW - Female KW - Health Knowledge, Attitudes, Practice KW - Health Promotion KW - Humans KW - Intention KW - Male KW - Middle Aged KW - Pennsylvania KW - Persuasive Communication KW - Self Report KW - Sex Factors KW - Smoking Cessation KW - ethnology KW - White People N1 - Publication Type: Journal Article; Research Support, N.I.H., Extramural; Research Support, U.S. Gov't, P.H.S UR - https://doi.org/10.1093/her/cyt067 ER -