TY  - GEN
AU  - ASHER,E J
AU  - KAHN,D
TI  - The effect of look and read directions upon the attention value of illustrations and texts in magazine advertisements
SN  - 0021-9010
PY  - 2010///0318
KW  - Advertising
KW  - Attention
KW  - Humans
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1037/h0057708
ER  -