ASHER, E J <br/><br/>
The effect of look and read directions upon the attention value of illustrations and texts in magazine advertisements.  [electronic resource] 

 -  The Journal of applied psychology  Aug 1947 
 - 431-6 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0021-9010 
<br/><br/><label>Standard No.: </label>10.1037/h0057708  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Attention<br/>Humans