Response efficacy: the key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages. [electronic resource]
- Accident; analysis and prevention Mar 2010
- 459-67 p. digital
Publication Type: Journal Article; Research Support, Non-U.S. Gov't
1879-2057
10.1016/j.aap.2009.09.008 doi
Adolescent Adult Automobile Driving--legislation & jurisprudence Avoidance Learning Data Collection Emotions Female Humans Internet Male Middle Aged Persuasive Communication Self Concept Social Marketing Wit and Humor as Topic Young Adult