Charles, Sue <br/><br/>
Backing your brand.  [electronic resource] 

 -  Nature biotechnology  Jan 2010 
 - 16-9 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1546-1696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biotechnology<br/>Commerce<br/>Communications Media