Bailey, Rachel <br/><br/>
How avatar customizability affects children's arousal and subjective presence during junk food-sponsored online video games.  [electronic resource] 

 -  Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society  Jun 2009 
 - 277-83 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1557-8364 
<br/><br/><label>Standard No.: </label>10.1089/cpb.2008.0292  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Arousal<br/>Child<br/>Choice Behavior<br/>Emotions<br/>Fantasy<br/>Female<br/>Food Industry<br/>Food Preferences<br/>Galvanic Skin Response<br/>Humans<br/>Male<br/>Marketing<br/>Persuasive Communication<br/>Reality Testing<br/>Self Concept<br/>Social Environment<br/>Software<br/>Video Games