TY  - GEN
AU  - Mohrmann,Gregg
AU  - Kraatz,Drew
AU  - Sessa,Bonnie
TI  - Optimizing the business and IT relationship--a structured approach to implementing a business relationship management framework
SN  - 1099-811X
PY  - 2009///0507
KW  - Commerce
KW  - organization & administration
KW  - Hospital Administration
KW  - Information Management
KW  - methods
KW  - Marketing
KW  - Medical Informatics
KW  - New York City
KW  - Planning Techniques
N1  - Publication Type: Journal Article
ER  -