TY  - GEN
AU  - Gombeski,William R
AU  - Taylor,Jan
AU  - Piccirilli,Ami
AU  - Cundiff,Lee
AU  - Britt,Jason
TI  - Effectively executing a comprehensive marketing communication strategy
SN  - 0735-9683
PY  - 2009///0331
KW  - Marketing of Health Services
KW  - organization & administration
KW  - Models, Organizational
KW  - United States
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1080/07359680802119090
ER  -