Gombeski, William R <br/><br/>
Effectively executing a comprehensive marketing communication strategy.  [electronic resource] 

 -  Health marketing quarterly  2007 
 - 97-115 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0735-9683 
<br/><br/><label>Standard No.: </label>10.1080/07359680802119090  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services--organization & administration<br/>Models, Organizational<br/>United States