TY - GEN AU - Hutchinson,Lisa AU - DeVita,Vincent T TI - The era of personalized medicine: back to basics SN - 1743-4262 PY - 2009///0109 KW - Antibodies, Monoclonal KW - administration & dosage KW - Antibodies, Monoclonal, Humanized KW - Antineoplastic Agents KW - therapeutic use KW - Antineoplastic Combined Chemotherapy Protocols KW - Benzamides KW - Biomarkers, Tumor KW - genetics KW - Carcinoma, Non-Small-Cell Lung KW - drug therapy KW - Cetuximab KW - Clinical Trials as Topic KW - Colorectal Neoplasms KW - Drug Delivery Systems KW - Drug Resistance, Neoplasm KW - Gene Targeting KW - Genes, erbB-1 KW - Humans KW - Imatinib Mesylate KW - Leukemia, Myelogenous, Chronic, BCR-ABL Positive KW - Lung Neoplasms KW - Panitumumab KW - Patient-Centered Care KW - methods KW - Piperazines KW - Pyrimidines KW - Treatment Outcome N1 - Publication Type: Editorial UR - https://doi.org/10.1038/ncponc1253 ER -