TY  - GEN
AU  - Kravitz,R L
AU  - Bell,R A
TI  - Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward
SN  - 0009-9236
PY  - 2007///1019
KW  - Consumer Product Safety
KW  - Drug Industry
KW  - economics
KW  - Drug Information Services
KW  - Drug Prescriptions
KW  - Drug Therapy
KW  - Drug and Narcotic Control
KW  - Drug-Related Side Effects and Adverse Reactions
KW  - Health Knowledge, Attitudes, Practice
KW  - Health Promotion
KW  - Humans
KW  - Marketing of Health Services
KW  - Mass Media
KW  - Models, Econometric
KW  - Patient Education as Topic
KW  - Persuasive Communication
KW  - Physician's Role
KW  - Practice Patterns, Physicians'
KW  - Product Surveillance, Postmarketing
KW  - Risk Assessment
N1  - Publication Type: Comment; Journal Article
UR  - https://doi.org/10.1038/sj.clpt.6100348
ER  -