Kincaid, D Lawrence <br/><br/>
Multivariate causal attribution and cost-effectiveness of a national mass media campaign in the Philippines.  [electronic resource] 

 -  Journal of health communication  2006 
 - 69-90 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1081-0730 
<br/><br/><label>Standard No.: </label>10.1080/10810730600974522  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Causality<br/>Contraceptive Agents--therapeutic use<br/>Cost-Benefit Analysis<br/>Female<br/>Health Knowledge, Attitudes, Practice<br/>Health Promotion--economics<br/>Health Services Research<br/>Humans<br/>Mass Media<br/>Models, Econometric<br/>Motivation<br/>Multivariate Analysis<br/>Persuasive Communication<br/>Philippines<br/>Program Evaluation--methods<br/>Social Marketing