TY - GEN AU - Macstravic,Scott TI - Take a complement. To forge lasting relationships, incorporate a customer-line approach SN - 1094-1304 PY - 2006///0907 KW - Consumer Behavior KW - economics KW - Hospital Administration KW - methods KW - Humans KW - Marketing of Health Services KW - Medical Records Systems, Computerized KW - Product Line Management KW - Quality Indicators, Health Care KW - United States N1 - Publication Type: Journal Article ER -