Pelzmann, Linda <br/><br/>
Reasoning or reacting to others? How consumers use the rationality of other consumers.  [electronic resource] 

 -  Brain research bulletin  Nov 2005 
 - 438-42 p.  digital 
<br/><br/> Publication Type: Journal Article; Review 
<br/><br/><label>ISSN: </label>0361-9230 
<br/><br/><label>Standard No.: </label>10.1016/j.brainresbull.2005.06.007  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adaptation, Psychological--physiology<br/>Brain--anatomy & histology<br/>Cognition--physiology<br/>Consumer Behavior--economics<br/>Decision Making--physiology<br/>Emotions--physiology<br/>Humans<br/>Morals<br/>Motivation<br/>Social Behavior