TY  - GEN
AU  - Stevens,Robert J
TI  - Going to market
SN  - 1094-1304
PY  - 2005///0804
KW  - Academic Medical Centers
KW  - Marketing of Health Services
KW  - organization & administration
KW  - Organizational Case Studies
KW  - Program Evaluation
KW  - United States
N1  - Publication Type: Journal Article
ER  -