Stevens, Robert J <br/><br/>
Going to market.  [electronic resource] 

 -  Marketing health services  2005 
 - 26-31 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1094-1304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic Medical Centers<br/>Marketing of Health Services--organization & administration<br/>Organizational Case Studies<br/>Program Evaluation<br/>United States