TY  - GEN
AU  - Jack,Susan M
AU  - Bouck,L Michelle Sangster
AU  - Beynon,Charlene E
AU  - Ciliska,Donna K
AU  - Mitchell,Martha J Lewis
TI  - Marketing a hard-to-swallow message: recommendations for the design of media campaigns to increase awareness about the risks of binge drinking
SN  - 0008-4263
PY  - 2005///0621
KW  - Adult
KW  - Alcoholic Intoxication
KW  - prevention & control
KW  - Ethanol
KW  - poisoning
KW  - Female
KW  - Focus Groups
KW  - Health Knowledge, Attitudes, Practice
KW  - Health Promotion
KW  - methods
KW  - Humans
KW  - Male
KW  - Ontario
KW  - Persuasive Communication
KW  - Social Marketing
KW  - Students
KW  - psychology
KW  - Universities
N1  - Publication Type: Evaluation Study; Journal Article; Research Support, Non-U.S. Gov't
ER  -