Mouchawar, Judy <br/><br/>
Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: a naturally-occurring experiment.  [electronic resource] 

 -  Genetics in medicine : official journal of the American College of Medical Genetics  Mar 2005 
 - 191-7 p.  digital 
<br/><br/> Publication Type: Comparative Study; Journal Article; Research Support, Non-U.S. Gov't 
<br/><br/><label>ISSN: </label>1098-3600 
<br/><br/><label>Standard No.: </label>10.1097/01.gim.0000156526.16967.7a  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adult<br/>Advertising<br/>Aged<br/>Aged, 80 and over<br/>Breast Neoplasms--diagnosis<br/>Female<br/>Genes, BRCA1--physiology<br/>Genes, BRCA2--physiology<br/>Genetic Testing--statistics & numerical data<br/>Health Knowledge, Attitudes, Practice<br/>Health Promotion<br/>Humans<br/>Male<br/>Managed Care Programs<br/>Middle Aged<br/>Research Design