TY  - GEN
AU  - Deshpande,Aparna
AU  - Menon,Ajit
AU  - Perri,Matthew
AU  - Zinkhan,George
TI  - Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective
SN  - 1081-0730
PY  - 2005///0422
KW  - Adult
KW  - Advertising
KW  - methods
KW  - Attitude to Health
KW  - Consumer Behavior
KW  - statistics & numerical data
KW  - Decision Making
KW  - Drug Industry
KW  - economics
KW  - Drug Prescriptions
KW  - Female
KW  - Humans
KW  - Information Dissemination
KW  - Male
KW  - Persuasive Communication
KW  - Public Opinion
KW  - United States
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1080/10810730490523197
ER  -