Deshpande, Aparna <br/><br/>
Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective.  [electronic resource] 

 -  Journal of health communication   
 - 499-513 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1081-0730 
<br/><br/><label>Standard No.: </label>10.1080/10810730490523197  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adult<br/>Advertising--methods<br/>Attitude to Health<br/>Consumer Behavior--statistics & numerical data<br/>Decision Making<br/>Drug Industry--economics<br/>Drug Prescriptions<br/>Female<br/>Humans<br/>Information Dissemination<br/>Male<br/>Persuasive Communication<br/>Public Opinion<br/>United States