TY  - GEN
AU  - WEBSTER,E C
AU  - BIRD,T C
TI  - The effect of magazine page size on immediate memory for advertisements
SN  - 0008-4255
PY  - 2004///0215
KW  - Advertising
KW  - Humans
KW  - Memory
KW  - Memory, Short-Term
KW  - Periodicals as Topic
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1037/h0083526
ER  -