GALANTER, E <br/><br/>
The direct measurement of utility and subjective probability.  [electronic resource] 

 -  The American journal of psychology  Jun 1962 
 - 208-20 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0002-9556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavior<br/>Humans<br/>Motivation<br/>Probability