CERVIN, V B <br/><br/>
Statistical theory of persuasion.  [electronic resource] 

 -  Psychological review  May 1961 
 - 157-66 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0033-295X 
<br/><br/><label>Standard No.: </label>10.1037/h0045351  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Humans<br/>Persuasive Communication<br/>Psychology, Social