LUCAS, D B <br/><br/>
Projective techniques in advertising research.  [electronic resource] 

 -  Transactions of the New York Academy of Sciences  Mar 1954 
 - 254-60 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0028-7113 
<br/><br/><label>Standard No.: </label>10.1111/j.2164-0947.1954.tb00381.x  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Humans<br/>Movement<br/>Projective Techniques<br/>Research<br/>Writing